Since our upcoming Food Packaging blog is temporarily on hold, I thought it would be nice to question ourselves, our existence, the meaning of life. Or we could just check out these amazing mental_floss advertising questions that generated revenue for Ford, Verizon Wireless, Clairol and other industry greats: http://www.mentalfloss.com/blogs/archives/35550

As always, check out our website if you have any . . . questions?

I just wanted to take a minute to talk about slogans and love notes. A slogan is a brief catchword or phrase summarizing the creative message of a marketing strategy. The phrase must fit in with overall brand consistency, as discussed in the previous post. Slogans are easier to remember if they use rhyme, alliteration, a play on words, or parallelism.