Is Transparency working for Domino's New Pizza?

 If you have a client whose sales you have increased 20-58% the relationship changes. The most intense client will mellow when he or she sees the results of their marketing. When everything works out perfectly you no longer have a client, you have a free salesman.

 This is a brief post describing the importance of consistency in branding. It covers the reasoning behind branding consistency and the psychological affect of advertising.