At first glance these two training videos have nothing in common. One is for a restaurant chain looking to inspire its millennial generation employees to customer service greatness. The other is for a medical supply corporation instructing baby boomer generation medical staff on the use of their products, the age ranges, products, and content are different, but the results were the same. Both of these corporate training videos generated sales growth for their companies.
The product demonstration video produced for DeRoyal Industries (Powell, Tenn.) was a perfect match for their well-educated, baby boomer audience of medical professionals. Requirements for product use, medical terminology combined with step-by-step instructions and visual demonstrations of product use complemented the straightforward filming. It appealed to the fast-paced nature of the medical industry with up to date information and the industry responded with a sales increase for DeRoyal Industries.
The video produced for Copper Cellar Corporation is a perfect contrast to the DeRoyal video. The Copper Cellar Corporation owns several restaurant brands. They needed a etiquette-based training video that connect with a significantly younger and less formal audience. To achiever this, the creative team used used popular slang, a retro filming style, text imagery, and age appropriate voiceovers. The do’s and don’ts portion took on a lighthearted feel. Servers who viewed the video reported higher sales, due in part to suggesting more items to guests.
Training videos serve an important function. They educate employees and/or consumers about your company values, help maintain brand consistency, and prevent confusion about corporate policy. They can also create sales gold.