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casenpoint > Asen Latest News > September 2009
 Since our upcoming Food Packaging blog is temporarily on hold, I thought it would be nice to question ourselves, our existence, the meaning of life. Or we could just check out these amazing mental_floss advertising questions that generated revenue for Ford, Verizon Wireless, Clairol and other industry greats: http://www.mentalfloss.com/blogs/archives/35550

As always, check out our website if you have any . . . questions?

Posted: 9/29/2009 12:16:50 PM by Sarah Scoonover | with 0 comments


I just wanted to take a minute to talk about slogans and love notes. A slogan is a brief catchword or phrase summarizing the creative message of a marketing strategy. The phrase must fit in with overall brand consistency, as discussed in the previous post. Slogans are easier to remember if they use rhyme, alliteration, a play on words, or parallelism.
Posted: 9/8/2009 10:38:34 AM by Global Administrator | with 0 comments


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