Since Valentine’s Day is the ultimate “social” holiday, I thought it appropriate to comment on how some advertisers scored with their social media campaigns.
Facebook
HOT STUFF - Skittles “mob the rainbow” campaign-a thrill ride of valentine’s themed goofiness
Skittle encouraged fans to send valentines to a parking enforcement officer explaining, “Her tickets are universally hated. But that doesn’t mean she has to be.” The campaign captured nearly 66,000 fans opening week.
BURNING - Victoria’s Secret’s “Wild at Heart Love Note”
The campaign allowed women to send hints about VS items they wanted for Valentine’s Day. The campaign kicked off with around 65,000 fans the first week.
MILD – Target’s create-your-own Valentine’s e-cards
Target combined this with a vote for a charity to receive donations from Target. Around 38,000 fans responded the first week.
PASSIONATE - Twitter : The only real contender was Macy’s #SweetestTweets campaign.
The prize? A diamond ring. Macy’s currently has around 9,000 followers,
but they definitely had more than that during the heated competition.