Since Valentine’s Day is the ultimate “social” holiday, I thought it appropriate to comment on how some advertisers scored with their social media campaigns.

This Sunday is Super Bowl Sunday… the night when advertisers get as much attention as the teams competing.

Is Transparency working for Domino's New Pizza?

 If you have a client whose sales you have increased 20-58% the relationship changes. The most intense client will mellow when he or she sees the results of their marketing. When everything works out perfectly you no longer have a client, you have a free salesman.

 This is a brief post describing the importance of consistency in branding. It covers the reasoning behind branding consistency and the psychological affect of advertising.