Anyone who has been in the ad industry for a few years has seen it--a package fail. We've all had a good laugh at some other brand's mishap, but how can you make sure you don't become the punchline?

It’s kind of like online matchmaking. Which social media outlet is best for different types of businesses or non-profits who want to reach out to their customers? As of June 2010:

Social media offers businesses a great opportunity to reach consumers easily and inexpensively. The problem is many companies are taking a shotgun approach and in turn reaching the wrong people.

Say the words "MINI Cooper" to someone and it's likely to evoke images of a sporty car navigating through mountain roads in Europe… or a bank heist getaway.

As a non-profit organization serving poverty stricken people in Tennessee, Kentucky, and other parts of Appalachia, Mission of Hope does incredible work.