Vietti : Label Rebranding

Situation: Asen was asked to re-design a 6-color paper label to go through the retort process.

Solution: Asen shot new food photography, added “all natural” to the label and did an overall clean-up to the design – boosting color and improving clarity.

Success: The repackaging increased sales by 40% in the first quarter the packaging was introduced. No auxiliary advertising was used.

* Asen’s later development of the Vietti Vinyl website added value to the consumer experience and developed a Nashville (Music City) following for the product. At viettivinyl.com, consumers can download music for free. Vietti Chili labels feature new artists who are part of the Vietti Vinyl group.