Situation: The University of Tennessee Medical Center wanted to increase awareness of their facilities and at the same time communicate with the medical community and potential donors. Solution: Asen worked with representatives from the medical center and the university’s graduate school of medicine to develop Frontiers, a quarterly medical journal that highlights the advantages offered by an academic medical center. Success: Frontiers is now in its seventh year of publishing. Each issue is designed by the creative team at Asen Marketing and features original photography from our on-staff photographer. The publication generates ongoing awareness about the medical center and continues to be well received by medical professionals, patients and the community at large.
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