Renewal by Andersen

Situation: Renewal By Andersen requires their franchisees to keep track of cost per leads. The Knoxville franchisee asked us to assist them with improving their numbers by reducing the cost of their online marketing.

Solution: Asen applied Search Engine Optimization (SEO) to the local website and designed a Pay Per Click (PPC) Campaign to zero in on qualified leads. The PPC Campaign was closely monitored to identify and adjust the keywords that appealed best to potential customers.

Success: Through the SEO and PPC Campaign, Asen shaved $10 off the company’s cost per lead and helped identify potential customers -- improving the closing-rate from web-based leads.

RBA Knoxville reported that our campaign cost about one-fourth of what they were paying for individual radio and television campaigns and out-performed both.

SEO: the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results.