Mayfield Dairy Farms

Situation: Mayfield's branding was becoming fragmented with a multitude of alternate looks among the various products shattering the Mayfield identity.

Solution: To connect a unifying theme among all aspects of Mayfield communications, a comprehensive brand style guide was developed. Structured parameters of the logo, color, typography and other key characteristics were developed to set the tone for a single brand voice, unifying all aspects of Mayfield communications.

Success: The brand style guide and subsequent redesign of the Mayfield packaging, led to a consistent look and feel among the various product lines helping consumers to recognize the Mayfield brand and the message of heritage, quality and flavor.