Situation: ImagePoint wanted to make automotive dealers aware of their facility branding program, a turnkey operation that can dramatically update and improve a facility’s appearance in a matter of days (as opposed to the months required by general contractors). Solution: Over the course of just 6 weeks, Asen scripted and produced a DVD detailing the facility branding program and its benefits along with a brochure with further details. The DVD and collateral material were mailed to dealers throughout the company. Success: The number of dealer contracts picked up almost immediately following the mailing. Sales exceeded forecast for 2008 and the program continues to be extremely successful.