Copper Cellar Catering

Situation: The Copper Cellar Corporation has long been East Tennessee’s go-to caterer for everything from corporate and civic events to family and class reunions, rehearsal dinners and more. Their catering efforts needed some marketing direction

Solution: Asen began by building a micro-site for Calhoun’s Banquets & Copper Cellar Catering (coppercellarcatering.com). The microsite is incorporated into the corporate website, but the unique URL allows their catering managers to direct inquiries directly to the site.
Asen then developed a Pay-Per-Click campaign to generate bookings. This included a custom-landing page with elements designed to increase phone and email bookings.

Success: The week of the launch, the catering office received 70 queries by email and many calls directly associated with the campaign. They closed 1/3 of these inquiries.

To date this campaign has achieved 418,248 impressions and 679 clicks.