Situation: ImagePoint wanted to make automotive dealers aware of their facility branding program, a turnkey operation that can dramatically update and improve a facility’s appearance in a matter of days (as opposed to the months required by general contractors). Solution: Over the course of just 6 weeks, Asen scripted and produced a DVD detailing the facility branding program and its benefits along with a brochure with further details. The DVD and collateral material were mailed to dealers throughout the company. Success: The number of dealer contracts picked up almost immediately following the mailing. Sales exceeded forecast for 2008 and the program continues to be extremely successful.
DeRoyal was concerned with the fact that they could not provide a comprehensive visualization of foot and ankle products for potential buyers.> Read More About DeRoyal
Barber’s was losing market share in the single serving category and asked Asen to re-package their Chug products.> Read More About Barber's Dairy : Barber’s Chug Labels
The East Tennessee chapter of the American Institute of Architects (AIAETN) did not have a strong presence in the Knoxville community. The chapter also wanted to increase the value of membership, but was working with limited resources.> Read More About AIA East Tennessee
Mayfield's branding was becoming fragmented with a multitude of alternate looks among the various products shattering the Mayfield identity.> Read More About Mayfield Dairy Farms
In 1996, Mission of Hope began serving people throughout poverty stricken rural areas of Appalachia in Southeast Kentucky and Northeast Tennessee. A year round ministry, they are predominantly known for collecting toys and clothing for children at Christmas, but had no direction or plan to encourage corporate giving.> Read More About Mission Of Hope
The non-profit Sexual Assault Crisis Center desperately needed a new logo and identity that communicated the center's commitment to providing prevention, comfort and care to assault victims.> Read More About Safe Haven
The University of Tennessee Medical Center wanted to increase awareness of their facilities and at the same time communicate with the medical community and potential donors.> Read More About UT Medical Center
Coaching changes and inconsistent records had resulted in declining attendance for the men’s basketball program.> Read More About UT Men's Basketball
Asen was asked to re-design a 6-color paper label to go through the retort process.> Read More About Vietti : Label Rebranding
ImagePoint wanted to make automotive dealers aware of their facility branding program, a turnkey operation that can dramatically update and improve a facility’s appearance in a matter of days (as opposed to the months required by general contractors).> Read More About ImagePoint
Big Brothers Big Sisters of East Tennessee was in the process of developing a unique race/adventure fundraiser for Sports Buddies, their newest mentoring program. They needed an identity for the fundraiser and a website to help promote it.