Asen Strategic Advertising & Marketing opened in Knoxville, Tennessee in 1983. Since then the company has grown into a full-service agency, which provides clients with creative brand-growth strategies, executed through market research, strategic planning, online services, standard print and new media pr, packaging, in-house photography and videography, as well as traditional advertising services.
For press inquiries, you may contact our director of client services, Sarah Scoonover by phone at (865) 769-0006 or by email at sarah@asenmarketing.com.
Asen at a glance . . .
Since opening in 1983, Asen has created sales increases for our clients exceeding an estimated 20 million dollars. The agency has won numerous advertising awards including Best of Shows at regional ADDY awards. Our clients have also won awards for our work, including: Best New Packaging (Family Brands). Asen serves a variety of clients, and offers extensive experience in the food and beverage industry.
Notable Past & Current Client Roster:
The company’s past and current client list includes: Dean Foods (Parent Company of Mayfield, Barber’s, & Purity Dairies), Choice Food of America, Wampler’s Sausage, ConAgra, Copper Cellar Corporation, DeRoyal Industries, UT Medical Center and UT Men’s Basketball.
Non-profit Affiliations:
The company has a reputation for actively reaching out to our community, providing pro-bono work for: Mission of Hope, Big Brothers Big Sisters of East Tennessee, The Dogwood Arts Festival, Knoxville Films, Legal Aid of East Tennessee, YMCA, The March of Dimes and the American Institute of Architects.
About Paul Scoonover, President
Paul’s advertising career spans more than 30 years. In 1983 he founded Asen Strategic Advertising & Marketing in Knoxville, Tennessee. His agency’s work is credited with sales increases totaling over 20 million dollars for clients and has won numerous advertising awards over the years including Best of Shows at the regional ADDY awards. His clients have won numerous awards based on agency work including Best New Packaging. He has worked on campaigns for Fortune 500 companies including ConAgra, Phillips, and Dean Foods as well as non-profits The March of Dimes, the American Institute of Architects, Big Brothers Big Sisters of East Tennessee, and Mission of Hope. Paul was inducted into the Knoxville Advertising Hall of Fame in 2009.
Paul has assisted companies in converting to green practices. He's also helped many of his clients go digital, whether they're building a website or joining Facebook.
His areas of expertise include:
- Marketing Plans
- Consumer Packaged Goods Marketing
- Beverage Marketing
- Dairy Marketing
- Snack Foods marketing
- Frozen Foods Marketing
- Meat Product Marketing
- Packaging (design, assessing competition on the shelf, increasing sales through, and green compliance)
- Integrating Social Media Campaigns with Traditional Advertising
If you are interested in having Paul speak with your group, please fill out this form: